Pizza Seolgi in Korea: Where to Buy the Viral Cheese Rice Cake in Incheon & Busan (Prices, Limits, Closing Days)

If you've seen reels of a soft white rice cake being pulled apart with cheese stretching out of it, topped with pepperoni and olives, that's pizza seolgi — Korea's viral dessert of fall 2026. What those clips almost never tell you is which shop sells it, what it costs, how many you're allowed to buy, and which day the shop is closed. So we cross-checked Korean news reports, shop listings and the official online store to put together where to buy it in Incheon and Busan, prices in won and dollars, purchase limits, sell-out times, and what to know before your Korea trip.

Photo: Official product photo from the Cheongnyeon Tteokjip online store — note the tomato sauce layer inside the rice cake

1. The Short Answer — Where to Buy Pizza Seolgi

Quick context: tteok is Korean rice cake, and seolgi (as in baekseolgi) is a soft, steamed white rice cake traditionally made at neighborhood rice-cake shops inside traditional markets. Pizza seolgi puts tomato sauce, cheese, pepperoni, corn and olives on top of it. Dollar figures use roughly ₩1,400 = $1 (September 2026, approximate — your card's rate will differ). Everything below is as of September 26, 2026.

Where	Price	Worth knowing
Seongsim Tteokjip, Bupyeong (Incheon)	1 for ₩2,000 (~$1.40), 2 for ₩3,000 (~$2.15)	Closed Wednesdays; sells about 4,500 a weekday
Pungnyeon Tteokjip, right across the aisle	Not confirmed	Lines of 50m+ even on weekday mornings
Yeongdo Bridge Tteokbang, Yeongdo (Busan)	About ₩1,500 (~$1.10) each	Max 10 per person; closed Sundays
Cheongnyeon Tteokjip online store	6 × 85g for ₩11,900 (~$8.50)	Pre-order; ships from October 1

In short: Bupyeong Market near Seoul, Yeongdo's Namhang Market in Busan, or pre-order online. Korean media disagree on which shop invented it — the Busan shop made headlines first, while the Bupyeong shop, which launched it in June, is the go-to in the Seoul area.

2. Near Seoul — Bupyeong's Two Rice-Cake Shops

Seongsim Tteokjip: from 200 a day to 4,500

Bupyeong is a district of Incheon, the city just west of Seoul, and Bupyeong Market (부평종합시장) is a large traditional market there. Seongsim Tteokjip launched pizza seolgi around June 20, 2026. According to an iNews24 report on September 1, it started at about 200 a day and now sells about 4,500 on weekdays and 6,000 on weekends, mostly to customers in their 20s and 30s — some travel in from Gangneung and Gwangju.

• Address: 7 Sijang-ro 51beon-gil, Bupyeong-gu, Incheon (inside Bupyeong Market) — search 성심떡집 in Naver Map or KakaoMap
• Hours: Mon, Tue, Thu–Sat 7:00–18:00; Sun 7:00–18:30; closed Wednesdays
• Price: ₩2,000 for one, ₩3,000 for two (the corn-cheese seolgi costs the same)

The shop has no official website, so hours and prices come from a Korean shop-listing site (DiningCode) and visitor reviews. We could not confirm whether there's a per-person limit.

Pungnyeon Tteokjip: the 37-year-old shop across the way

Directly opposite is Pungnyeon Tteokjip, in business for 37 years, which also sells pizza seolgi. Kyeongin Ilbo reported on September 14 that at 9:30 a.m. on a weekday the line was over 50 meters long, with a wait of 20–30 minutes or more. Reviews generally describe it as thicker and milder than Seongsim's. Its price and purchase limit are not confirmed.

3. In Busan — Yeongdo Bridge Tteokbang (10 per Person, Gone by Lunch)

Yeongdo is an island district of Busan linked to the city center by bridges. Yeongdo Bridge Tteokbang (영도다리떡방), in Namhang Market, is a second-generation rice-cake shop founded in 1999 that became famous for pizza seolgi and potato pizza seolgi.

• Address: 21 Namhang-ro 41beon-gil, Yeongdo-gu, Busan; closed Sundays
• Price: around ₩1,400–1,500 (~$1.00–1.10) each, per Busan Ilbo, Wikitree and The Trip Pick. Rumors of a price rise haven't been confirmed by any news outlet or the shop.
• Limit: up to 10 per person

Expect a line. Busan Ilbo reported in May that people queued from 6:30 a.m. even on weekdays, with 20-meter lines on weekends, and the day's batch sold out by noon–1 p.m. on weekdays and 10–11 a.m. on weekends. Reported opening hours conflict between sources, so the safe summary is: opens early, sells out around lunch, closed Sundays. Whether it ships is also unclear.

One pricing trap: at a department-store pop-up, the pepperoni pizza seolgi was ₩2,800 (~$2.00) — the market-shop price is lower.

4. Can You Buy It at a Korean Convenience Store?

Photo: emart24 official press photo via Shinsegae Group Newsroom (September 15, 2026) — the pizza seolgi is on the plate at the front

Not right now. Convenience-store chain emart24 ran a four-day pop-up (September 17–20, 2026) at its Seongsu and Seoul Forest concept stores in Seoul, selling 11 items including five from Yeongdo Bridge Tteokbang (pepperoni, potato and bulgogi pizza seolgi, cream-cheese castella seolgi and corn-cheese seolgi). That pop-up has ended. emart24 mentioned possible nationwide collaborations but gave no dates, and we found no confirmation that CU, GS25 or 7-Eleven sell pizza seolgi regularly. If you want a rice-cake dessert you can actually grab at a convenience store, see our GS25 yogurt mochi guide.

5. Traveler Tips Before You Go

• Check the closing day first — Seongsim is closed Wednesdays, Yeongdo Bridge Tteokbang Sundays. It's the most common reason people come back empty-handed.
• Call ahead if you can — once the day's batch is gone, it's gone. Staff will likely answer in Korean, so a Korean-speaking friend or your hotel front desk can help (Seongsim 0507-1305-4668, Yeongdo 0507-1336-6657).
• Buy two at Seongsim — ₩3,000 for two works out ₩500 cheaper each than buying one.
• Compare both Bupyeong shops — they face each other, so you can try both in one visit.
• Bring a travel buddy to Busan — the 10-per-person limit means each person has to queue separately if you want more.
• Carry a little cash — small traditional-market shops are easier with cash on hand, even though Korea is very card-friendly.
• Reheat to revive the cheese — a short spin in a microwave or air fryer brings back the stretch (per The Trip Pick). Freeze any you won't eat soon.
• Online is for residents — the Cheongnyeon Tteokjip store sells 6 × 85g for ₩11,900, shipping in order after October 1 with no delivery-date choice, and the rice cakes must go straight into the freezer. That generally means a Korean address and a freezer — handy if you have friends in Korea, not so much for a hotel stay.

Visiting as the weather turns cold? Our Korean winter street snacks price guide covers roasted sweet potatoes and bungeoppang too.

Side note: why rice cakes are suddenly everywhere

Before pizza seolgi, the "Dubai chewy cookie" went viral through the same cut-it-in-half video format — and the trend moved to rice cakes. According to iNews24 and Wikitree, online mentions of "tteok desserts" rose more than 40% year over year in January–August 2026, and Korean blog posts about "tteok pilgrimages" (touring rice-cake shops) roughly tripled, from 87 in January to 254 in August. A rice-cake pop-up at The Hyundai Seoul drew about 10,000 visitors.

6. The Bottom Line

Bupyeong's Seongsim Tteokjip: 2 for ₩3,000, closed Wednesdays. Busan's Yeongdo Bridge Tteokbang: about ₩1,500, 10 per person, closed Sundays. The emart24 convenience-store pop-up ended September 20.

Save this for your trip and double-check the closing day before you head out. Been to one of these shops? Drop a comment with what time it sold out — and if prices or limits have changed, let us know and we'll update the guide.

Sources: iNews24 (Sep 1, 2026), Kyeongin Ilbo (Sep 14, 2026), Busan Ilbo (May 19, 2026), The Trip Pick, Wikitree, HuffPost Korea, Shinsegae Group Newsroom (Sep 15, 2026, emart24 pop-up), Social Value, DiningCode shop listings, visitor reviews, and the Cheongnyeon Tteokjip official store product page (checked Sep 26, 2026). Images: Cheongnyeon Tteokjip official product photo and emart24 official press photo. Prices, hours and purchase limits can change without notice — please check before you go.