Pokémon's Busan Summer Pop-Up: Location, Hours, and the Free Events Reels Skip (2026)

You've probably seen the reels: Pikachu surfing, Psyduck floating in the shallows, a whole beach of Pokémon on vacation. It's Pokémon's summer pop-up, "Nügüt Nügüt Vacance" (roughly "laid-back vacation"), but the clips rarely tell you where it actually is, when it ends, or which parts are free. If you're traveling in Busan this summer, here's the full guide — location, hours, and the free events — and note it closes August 9.

1. Where and when

Image: official Pokémon "Nügüt Nügüt Vacance" promotional poster (©Pokémon/Nintendo/Creatures/GAME FREAK)

It's the centerpiece of "Pokémon Mega Festa 2026 in Busan," celebrating Pokémon's 30th anniversary.

• Where — Lotte Department Store, Busan Main Branch, B1 floor, the "Kinetic Stage." The store is huge, but it connects directly underground from Seomyeon Station Exit 7 — about a 1-minute walk.
• When — July 17 through August 9, 2026.
• Hours — Mon–Thu 10:30–20:00; Fri–Sun & holidays 10:30–20:30 (subject to store changes).

The theme is "Pokémon on a summer resort, day and night," and the shop sells original Pokémon merchandise.

2. The free stuff (weekends only)

Here's what the reels skip: on Saturdays and Sundays there are free extras outside the shop itself.

• 1st floor, main entrance — a photo time with life-size Pikachu and Psyduck.
• 9th floor (L-Arena) — a Pokémon Trading Card Game photo zone and a card-game hands-on area.

So you can string together a route inside the store: B1 pop-up → 1F photo time → 9F card zone. Just note these run mainly on weekends and holidays, so if you visit on a weekday, plan around the shop itself.

3. And at night — the Gwangalli drone show

If you've come all the way to Busan, keep the evening open. As part of Mega Festa, there's a drone show over Gwangalli Beach at 8:00 PM and 10:00 PM. Pop-up in Seomyeon by day, drone show at Gwangalli by night — a full Pokémon-themed day.

4. What about the goods and prices?

The honest answer: the specific merchandise list and prices haven't been officially released. We know it's "original Pokémon goods," and for character pop-ups like this, popular items often sell out by weekend afternoons. If there's something you want, go right at opening or on a weekday, and confirm prices, stock, and any reservation policy through Pokémon's official channel (@pokemon_korea_official) or the Lotte Busan notices before you go.

Before you go

• Closing soon — through August 9. The final weekend will be the most crowded; a weekday before then is calmer.
• Free events are weekend-focused — go on Sat/Sun for the photo time and card zone.
• Getting there — Seomyeon Station Exit 7 connects underground (1-min walk). Driving? Use the Lotte Department Store parking.
• Details are as of July 2026 and can change — check the official notice on the day you visit.

It's a fun summer-only stop for any Pokémon fan passing through Busan. Save this as your route map, and if you've already been, tell us in the comments which goods were worth it — we'll update this post once prices are confirmed.

Sources: official Pokémon Store notice (@pokemonstorekr), Popga/Popply pop-up listings, and Korean press (Financial News, Kids Hankook) on Pokémon Mega Festa Busan (as of July 2026; hours, events, and prices vary — confirm via official channels).