GS25's Hyundai Ice Cream: The 20-Sticker Checklist Reels Don't Show You

If you've scrolled past a reel of someone unwrapping a blue-striped ice cream sandwich with a tiny die-cut car sticker inside, you've seen Korea's latest convenience-store obsession. GS25's "Hyeoncha-neun Bbang-bbang" (현차는 빵빵, roughly "Hyundai goes vroom-vroom") ice cream is a real collaboration between Hyundai Motor and Korea's biggest convenience store chain — and it's exactly the kind of only-in-Korea snack-collab culture worth knowing about before you land. Here's what the reels skip over: where to actually find it, what's in the box, and why the price is oddly hard to pin down.

1. Why a car company is selling ice cream

Image: AI-recreated based on the actual product packaging

Back in 2022, Hyundai Motor posted an April Fools' joke on its official social media: a fake bakery brand called "Hyeoncha-neun Bbang-bbang," playing on the company's name and the sound of a car horn. The joke got such a strong reaction that fans kept asking for it to become real — and in 2026, it finally did. This is a good example of a broader trend in Korea right now: convenience stores partnering with completely unrelated industries (SK Hynix's memory-chip-themed "HBM Chips" snack is another one) to turn internet jokes into actual products people line up for.

2. Where to find it, and why nobody publishes the price

It's sold nationwide at GS25 stores — one of Korea's "big three" convenience chains alongside CU and 7-Eleven, found on nearly every block in Seoul and most other cities, so you don't need to hunt for a specific branch. It launched July 1, 2026, and it's a sandwich-style frozen treat: cream-cheese-flavored ice milk between two slices of castella sponge cake, 180mL per pack, kept in the store's freezer case.

Here's the oddity: none of the official press releases from Hyundai or GS25 actually state a price. That's unusual for a convenience-store product and is genuinely the one detail reels don't show, likely because it's a minor promotional item rather than a flagship SKU. As a general point of reference (not a confirmed price for this specific product), similar sandwich-style convenience-store ice creams in Korea typically run somewhere in the ₩2,000–3,500 range (roughly $1.50–$2.60 USD at an approximate rate of ₩1,350/$1). Check the shelf tag or the register total when you're there — don't assume any number you see online is official.

3. The full sticker checklist — all 20 car models

Image: AI-recreated based on an in-store promotional photo

Each pack includes one random sticker ("ddi-bu-ssil," a Korean word for the peel-off sticker sheets originally popular with kids' snacks) featuring a real Hyundai model. The full set of 20:

• EV lineup (6): Ioniq 5, Ioniq 5 N, Ioniq 6, Ioniq 6 N, Ioniq 9, Nexo
• SUV lineup (6): Kona, Kona Electric, Palisade, Santa Fe, Tucson, Venue
• Sedan lineup (4): Grandeur, Sonata, Avante (Elantra), Avante N
• RV/kei-car lineup (4): Staria Lounge, Staria Limousine Electric, Casper, Casper Electric

Collect all 20 and post proof on Hyundai's official Instagram, and the first 3 people to do so win a Jeju Island travel package worth about ₩2 million (roughly $1,480). Since the stickers are fully random, there's no way to target a specific model — completing the set means buying a fair number of packs.

4. The QR code hides a second prize event

There's also a QR code printed on the package that links to a roulette-style prize draw, running through the end of July 2026 only. Two grand-prize winners get a ₩3 million Hyundai vehicle discount voucher each, and six second-prize winners get ₩500,000 vouchers — about ₩9 million (roughly $6,700) in prizes total. None of this — the prize amounts, the deadline, the fact that there are two separate promotions stacked on one product — comes through in a few seconds of reel footage.

Buying Tips / Things to Watch For

• The price isn't published anywhere official — check the shelf tag or ask at the register before you commit, and don't rely on any number you see quoted online.
• Stickers are fully random, so if you're chasing a specific model, checking a store with high stock/turnover (busier GS25 locations) beats buying one pack at a time from the same spot.
• The QR roulette event is July-only — if you're reading this outside that window, it's likely already over.
• The 20-sticker completion prize is limited to the first 3 people, so it may already be claimed by the time you're collecting — check Hyundai's official Instagram for the latest status before counting on it.
• It's a frozen product — if you're buying a few to bring back to your hotel or an Airbnb, a small insulated bag helps in Korea's summer heat.
• This is a nationwide GS25 item, not a pop-up, so there's no rush tied to a physical location — but the promotional events above do have real deadlines.

Sources: Herald Corp (Korean business press) on the GS25–Hyundai collaboration launch and sticker lineup, Newswire.co.kr (official Hyundai Motor press release), Hyundai Motor Group Newsroom official announcement, ZDNet Korea, Insight.co.kr, The Huffington Post Korea on convenience-store cross-industry collabs, Global Economic (g-enews). Reporting dated June 29–July 1, 2026. Price and stock vary by store — confirm details in person.