G-Dragon's 'THE FIRST FAN' Pop-Up in Seongsu: Reservations, Pricing, and How to Verify It's Real

If your feed has shown a life-size Woody figure standing on a white staircase somewhere in Seongsu, Seoul, you've caught a glimpse of "THE FIRST FAN" — a pop-up collaboration between G-Dragon's fashion label PEACEMINUSONE and Disney/Pixar's Toy Story. It's the kind of thing that racks up views precisely because the clips never mention the address, whether you still need a reservation, or how much anything actually costs. Here's what cross-checking several Korean and international reports turned up.

1. Where it is, and a one-day discrepancy on the closing date

Image: on-site press photo of the pop-up

The pop-up is at 27 Yeonmujang-gil, Seongdong-gu, Seoul (1st–2nd floor) — a short walk from Seoul Forest Station, in the same neighborhood known for its cafés and galleries, so it's easy to combine with a Seongsu café-hopping day. It's open daily from 11 a.m. to 8 p.m. On the closing date, Korean outlets don't fully agree: Heypop and The Korea Herald both report August 30, while Sisa-N Life (published July 17) reports August 31. It's only a one-day gap, but if you're planning a visit in the final week, double-check the official channel before you go. No source mentions an entry fee, and since most Seongsu pop-ups run free, admission is presumably free — though that's an inference, not something officially confirmed.

2. What's inside — daisy-print Woody and Buzz, plus a figure that exists only once in the world

Image: on-site press photo (1.8m Woody figure and 'SEOUL' limited-edition goods)

PEACEMINUSONE's signature daisy motif is layered onto Toy Story characters — Woody, Buzz, Jessie, Alien, Rex, and Forky — across more than 70 limited items: figures, plush toys, apparel, bags, and phone accessories. The first floor recreates a childhood bedroom, with silhouettes of Woody and Buzz; the full collection is upstairs on the second floor. The standout piece is a made-to-order 1.8-meter Woody figure, the only one of its kind in the world, alongside Woody and Buzz figures limited to 888 units globally. As the photo shows, some items — a T-shirt, caps, a tote bag — carry a "SEOUL" print, meaning this city's exclusive merch differs from what other stops will carry. That matters because this pop-up is touring: starting in Seongsu, it's set to roll out across 10 major cities worldwide, including Tokyo, Hong Kong, and Taipei — so if you miss Seoul, there may be another chance closer to home.

3. Do you need a reservation? The online pre-order window has already closed

The format changed partway through. From July 1–7, it ran as an online pre-order only (items shipped to you, no in-person browsing). From July 8 onward, it switched to walk-in retail at the physical space. But as the pop-up's popularity grew, a July 17 report (Sisa-N Life) noted that lines have gotten long enough that a Naver reservation is now recommended before showing up. In short: the early "just walk in and look around" phase reels captured may no longer match reality. If you're planning a visit, check same-day availability on the Naver reservation page first — and note that the reservation interface is Korean-only, so a translation app on your phone will help.

4. How to tell if what you're buying is authentic — RFID and an app

Every item in the collection has an embedded RFID chip that can be verified for authenticity through the PLAY IN THE BOX app (the pop-up's operator). Resale listings have already started appearing on secondhand platforms — one seller's listing for the Buzz figure showed a retail price of ₩240,000 (roughly $180) and a resale price of ₩220,000, a 9% markdown rather than a markup. That's a single listing, not a market-wide read, but it suggests this isn't (yet) the kind of item people are paying a premium to scalpers for. Whether you buy in person or secondhand later, it's worth checking authenticity through the RFID app before paying — especially if you're buying resale after leaving Korea.

Practical tips before you go

• The closing date is reported as either August 30 or 31 depending on the outlet — reconfirm through an official channel if you're visiting in the final week.
• The pre-order window is over; walk-in purchase is now the default, but a Naver reservation is recommended given long lines — check same-day slots before heading out.
• Official pricing for individual items hasn't been published. The one figure price we could confirm (₩240,000 retail) came from a single resale listing, not a full price list.
• Quantity-limited pieces — the 888-unit figures and the one-of-a-kind 1.8m Woody — may already be gone depending on when you visit.
• If you're considering a secondhand purchase, verify authenticity via the RFID chip and the PLAY IN THE BOX app first.
• Seoul has its own "SEOUL"-branded exclusive merch — don't confuse it with what's sold at the Tokyo, Hong Kong, or Taipei stops.
• Bring a translation app: signage and the reservation site are in Korean, and staff may have limited English.

Sources: Heypop, "'THE FIRST FAN' pop-up store" (2026.6.30); The Korea Herald, "When G-Dragon meets 'Toy Story'" (2026.6.22); Fashionbiz, "PLAY IN THE BOX rolls out global 'Toy Story | PEACEMINUSONE' pop-up" (2026.6.30); Sisa-N Life, "[Weekly Pop-ups] Third week of July 2026" (2026.7.17); a resale listing on Fruitsfamily (posted 2026.7.18). Individual pricing and the exact closing date are not officially confirmed, so both are presented only to the extent verifiable above.